100 Thieves has raised $35 million in investment for its esports membership, content material industry, and its attire industry. The corporate can even use the finances to convey all of its companies below one roof at a brand new headquarters and coaching facility in Los Angeles.
Artist Capital Control, the New York-based expansion funding company, led the spherical and its leader funding officer, Josh Dienstag, will sign up for 100 Thieves’ board of administrators. The 3rd spherical of investment additionally features a new funding from Aglaé Ventures, the era funding company of Groupe Arnault, controlling shareholder of Louis Vuitton Moet Hennessy (LVMH).
“This previous yr has been a large good fortune for 100 Thieves. Our esports groups are profitable championships, our attire is promoting out, and our podcasts have crowned the charts,” mentioned Matthew “Nadeshot” Haag, CEO of 100 Thieves, in a commentary. “Artist Capital Control noticed our imaginative and prescient and our development and has stepped as much as make stronger us. Now we have the whole thing we want to be the most important gaming and esports logo on the earth.”
Since elevating its Sequence A spherical in October of 2018, 100 Thieves has grown all of its industry devices. Competitively, 100 Thieves has received the 2 most up-to-date Name of Responsibility primary championships, competed within the 2018 League of Legends International Championships, and is sending six qualifiers to the approaching Fortnite International Cup, mentioned John Robinson, president and leader running officer of 100 Thieves, in an interview with GamesBeat.
Robinson mentioned the corporate’s limited-edition attire continues to promote out. Its most up-to-date “drop” of attire on its internet website generated over $500,000 in income in below five mins, he mentioned.
“We’re in a position to wrap up our fundraising and concentrate on rising the industry now,” mentioned Robinson.
It has additionally constructed itself into a contemporary media corporate, that includes famous person gaming abilities similar to CouRage and Valkyrae. A circle of relatives good friend performs at the workforce: Sawyer “Sir Dimetrious” Lewis, a Fortnite participant and social media content material author.
In Would possibly, the corporate introduced its first two podcasts – The CouRage & Nadeshot Display and Homemade with Nadeshot – and noticed them debut at No. 1 and No. 2 respectively at the iTunes Gaming Podcast charts.
“As long-term buyers, we imagine that 100 Thieves has a differentiated method to esports and gaming,” mentioned Dienstag at Artist Capital Control, in a commentary. “100 Thieves has a visionary founder, a best-in-class control workforce, and premier strategic shareholders. We’re very excited to make stronger 100 Thieves with the expansion capital they want to see their imaginative and prescient via.”
With the brand new capital, 100 Thieves plans to proceed to aggressively increase in aggressive esports, attire, and growing new gaming leisure content material. Moreover, the corporate nowadays has introduced the advance of its new 15,000 square-feet headquarters in Los Angeles.
The brand new headquarters will area the corporate’s complete operation – together with esports apply amenities, streaming stations, a content material manufacturing soundstage, and an attire construction workshop. 100 Thieves headquarters can even function a retail storefront for the logo’s upcoming attire drops.
“Now we have a varied manner with esports, leisure, and attire,” Robinson mentioned. “Now we have traction in all the ones spaces. That helped us elevate this spherical. We’re concerned with the long run.”
100 Thieves is co-owned via its Haag, international recording famous person Drake, leisure business wealthy person Scooter Braun, and Cleveland Cavaliers and Quicken Loans chairman Dan Gilbert.
The corporate has raised $60 million in investment since its inception in November 2017 from buyers together with Sequoia, Ludlow Ventures, Courtside Ventures, Inexperienced Bay Ventures, Tao Capital, Salesforce CEO Marc Benioff, Dropbox CEO Drew Houston, WndrCo, and Advancit Capital.
As for Artist Capital Control, Robinson mentioned, “We would have liked anyone who understood the esports house. We would have liked anyone who understood why we had been other. Now we have a capability to generate revenues temporarily. When others noticed that traction, that made us extra interesting. There are 60 groups world wide. I don’t assume all 60 can generate $10 million in income.”
Different esports organizations also are diversifying their companies. Fnatic, one of the most oldest esports workforce corporations, has moved into the industry.
“ is much less sexy, low-margin, and really aggressive,” Robinson mentioned. “We don’t wish to compete with Alienware or Razer.”
In contrast, the hobby in type for players is extra sexy, he mentioned. The corporate plans to make a “large push” with attire in 2020, Robinson mentioned.
100 Thieves has about 25 workers at the industry aspect and 35 avid gamers, coaches, and content material creators.