Allianz Ireland’s New ‘We Cover Courage’ Campaign Recreates Minister Donogh O’Malley’s Free Education Announcement

New Multi Million Euro Marketing campaign to recognise key brave moments in Irish historical past which modified society

  • First business to recreate Minister Donogh O’Malley’s Second of Braveness in pronouncing unfastened training in September 1966
  • Advert created by means of Within the Corporate of Huskies options the actor Daragh O’Malley taking part in the function of his father turning in his father’s well-known speech – see the whole speech recreated right here –
  • Industrial to air on TV and virtual channels and can also be seen right here –

Dublin, March 15th 2019: Allianz lately launches its new multi million marketing campaign to recognise a very powerful moments of braveness that remodeled Irish society.

As a part of the Allianz “We Quilt Braveness” marketing campaign, the primary business that may air on TV and Virtual recreates the well-known speech by means of Donogh O’Malley, Minister of Training, who (performing with out the information or approval of his executive), introduced unfastened secondary faculty training for all scholars in Eire in 1966.

gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Allianz Ireland’s New ‘We Cover Courage’ Campaign Recreates Minister Donogh O’Malley’s Free Education Announcement

Allianz ‘We Quilt Braveness’ Marketing campaign

His son, the actor Daragh O’Malley performs the function of his father in recreating this a very powerful second in Irish historical past, which resulted within the long-term building, social mobility and cultural alternate in Irish society lately. Daragh, who has a protracted profession as a theatre and picture actor with many jobs from the TV sequence Sharpe, with Sean Bean to the cult vintage movie Whitnail and I.

As a part of the marketing campaign – Allianz has recreated the whole speech which can also be watched by means of clicking right here

The total 60 2nd business can also be additionally seen by means of clicking right here

“Reflecting at the little and large acts of braveness undertaken by means of our consumers every day as they move about their lives, Allianz Eire needs to recognise folks whose braveness introduced main adjustments each for themselves and Irish society,” mentioned Sean McGrath, CEO, Allianz Eire. “With one remark, Minister O’Malley made unfastened secondary training — an concept that were circulated and debated, despite the fact that by no means absolutely realised — a fact. The Minister for Training had long gone out on a limb, unbeknownst to the federal government in the back of him, to make a stand. A stand which caused seismic alternate in our society. A stand which might be sure that generations of Irish faculty youngsters would get pleasure from training. This has remodeled our society past all popularity. It may be simple to disregard the large braveness it took to announce this, however he believed this is able to lend a hand us conquer poverty and as soon as introduced, it would now not be taken again. Unfastened training has been a core component of our society’s evolution.”


Notes to editors

Press touch
Cyril Moloney, Teneo
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About Allianz Eire
Allianz is one in all Eire’s greatest multi-line common insurance coverage corporations with an annual turnover in way over €450m. Allianz Crew in Eire employs over 1,450 folks and is relied on by means of with reference to 1,000,000 consumers as their trade or private insurer. Allianz could also be a part of the Allianz SE Crew – probably the most global’s main built-in monetary products and services suppliers, which employs over 148,000 folks in additional than 70 international locations serving the desires of 83 million consumers international.

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