The Vamps guitarist James McVey has carried out to hundreds of lovers the world over, however there used to be a time when he felt like an outcast.
The 27-year-old, at the beginning from Bournemouth in Dorset, has spoken about being bullied in class as a part of a countrywide marketing campaign.
The musician skilled abuse from the age of 13 and now needs to do his bit to lend a hand others.
On Monday he’s going to sign up for the Giant Anti-Bullying Meeting, a morning of performances and talks on tips on how to take on bullying.
Video journalist: Emily Ford