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CloudXink selects Confirmit to support ad and brand testing across China

Information research and integration functions pressure Confirmit Horizons platform selection

London, UK, Oslo, Norway and New York, NY, 11 June 2019: Emblem and promoting analysis specialist CloudXink has decided on Confirmit Horizons to make stronger its rising portfolio of study tasks.

Confirmit logo

Confirmit brand

CloudXink works with a lot of FMCG corporations throughout China with a selected center of attention on pre-testing of promoting and product ideas. It additionally delivers ad-hoc, customised tasks for patrons. Having grown temporarily, the corporate had to spend money on a platform that might make stronger the expanding complexity of the analysis programmes it runs.

Confirmit Horizons was once decided on in response to its skill to ship complete survey design and sophisticated knowledge integration and research. Multi-lingual marketing campaign make stronger was once additionally a essential deciding issue.

Ruixing Zong, Founder and CEO of CloudXink defined: “A core center of attention for us is integrating more than a few large knowledge assets to supply detailed analysis for advertising campaigns for enormous, well known manufacturers. This contains combining attitudinal and behavioural knowledge, which generally is a difficult procedure.

“We subsequently wanted an answer that was once scalable and able to dealing with the extent and intensity of knowledge integration we want to ship. Confirmit Horizons is an very important software for us right here, offering complete get right of entry to to classy reporting, knowledge visualisation, and dashboarding.”

The survey design procedure may be a key part of the carrier that CloudXink supplies to its shoppers, continuously requiring customisation for bespoke, ingenious analysis programmes.

The Survey Dressmaker module of Confirmit Horizons delivers the functions that CloudXink must make stronger all kinds of promoting and emblem analysis tasks, together with pre-launch trying out, post-launch analysis and ‘emblem reality’ size.

“Earlier revel in with Confirmit confirmed that it was once the platform maximum able to handing over subtle survey programming corresponding to complicated common sense jumps and considerable query sorts. Development our personal Confirmit programme crew has been on our time table for a while, and now implementation of the Confirmit Horizons platform is proving an ideal luck on the subject of the analysis functions we will be offering to our shoppers,” Zong endured.

Wale Omiyale, SVP Marketplace Analysis at Confirmit stated: “We’re overjoyed to welcome CloudXink as a buyer. The corporate runs high-profile, in-depth analysis programmes throughout China and puts nice emphasis on handing over superb shopper worth mixed with technology-driven innovation – either one of which mirror our personal industry rules.”

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About CloudXink
CloudXink is the main innovator of marketplace analysis in China. Via combining conventional analysis modules and new applied sciences, CloudXink adjustments the entire marketplace analysis procedure from conventional handbook paintings to computerized cloud merchandise. The corporate additionally builds single-source knowledge analytics by means of integrating virtual media knowledge, AD tracking knowledge, e-commerce knowledge, LBS knowledge and shopper panels, offering advertising ROI analysis answers.

CloudXink supplies skilled products and services for a variety of shoppers together with Unilever, Nestle, Reckitt Benckiser, KraftHeinz, Tencent, Baidu, Didi, and Meituan, serving to them to “make resolution good”.

About Confirmit
Confirmit is the arena’s main SaaS seller for multi-channel Buyer Enjoy, Worker Engagement, and Marketplace Analysis answers. The corporate has places of work in Oslo (headquarters), Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s device may be allotted thru spouse resellers in Madrid, Milan, Salvador, and Tokyo.

Confirmit powers International 5000 corporations and Marketplace Analysis companies international with a variety of device merchandise for comments / knowledge assortment, panel control, knowledge processing, research, and reporting. Consumers come with Aurora, British Requirements Establishment, Move-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Analysis, Nielsen, Analysis Now, RS Elements, QRS, SSI, and Swisscom. Seek advice from www.confirmit.com for more info.

Media Touch:
Melanie Oxford
Indigo River
mel@indigo-river.co.united kingdom
M: +44 (zero)7515 632065

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