EA removes intrusive ads from UFC 4 following fan complaints

EA has got rid of quite a lot of intrusive in-game ads from UFC four after being inundated with fan lawsuits. 

As famous through Eurogamer, a collection of gamers took factor with the virtually full-screen advertisements, which would seem initially and finish of replays, after one Reddit consumer highlighted the contentious design selection at the ‘asshole design’ subreddit. 

As this video displays, the huge advertisements (additionally pictured under) would flash onscreen to bookend in-game replays, and whilst EA claims those kind of advert placements are not new to the UFC franchise, the implementation is infrequently delicate.

Additionally it is value noting that EA became at the advert placements post-launch, that means critics were not ready to touch upon them throughout the preliminary liberate window. 

Explaining its determination to allow and due to this fact take away the advertisements from UFC four, EA stated it believed the advertisements had been par for the direction for the franchise, however stated it valued participant comments and would not be reinstating them someday. 

“Previous this week, the group became on advert placements in UFC four that seemed throughout the ‘Replay’ moments in gameplay. This kind of promoting stock isn’t new to the UFC franchise, although now we have most often reserved exhibiting commercials to precise primary menu tiles or Octagon emblem placement,” reads an organization commentary despatched to Eurogamer.

“It’s abundantly transparent out of your comments that integrating commercials into the Replay and overlay enjoy isn’t welcome. The ads had been disabled through the group and we make an apology for any disruption to gameplay that gamers can have skilled.

“We understand that this will have to had been communicated with gamers forward of time and that is the reason on us. We wish to ensure our gamers have the most efficient imaginable enjoy taking part in UFC four, so advert integration within the Replay and overlay enjoy may not be reappearing someday.”

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