The worldwide smartphone marketplace noticed its worst decline ever within the first quarter of 2020, with gross sales to finish customers plummeting by way of 20.2 %, in line with Gartner. The decline, brought about by way of the COVID-19 pandemic and the following financial fallout, hit all 5 most sensible distributors — with the exception of for Xiaomi, which grew its gross sales by way of 1.four % year-over-year.
All informed, customers bought greater than 299 million units in Q1, in line with Gartner, down from just below 375 million in Q1 2019. IDC reported a couple of weeks previous that Q1 shipments totaled closed to 276 million, representing a 11.7 % drop.
Gartner’s analysis displays Huawei taking the largest hit, with gross sales for the quarter down greater than 27 %. Nonetheless, Huawei held directly to the No. 2 spot in the back of Samsung. Samsung controlled to care for its standing as the highest dealer — with greater than 18 % marketplace proportion — in spite of its smartphone gross sales declining by way of just about 23 %.
“COVID-19 negatively impacted Samsung’s smartphone gross sales throughout the quarter. Alternatively, the decline will have been a lot worse,” Gartner senior analysis analyst Anshul Gupta mentioned in a observation. “Its restricted presence in China and the positioning of its production amenities out of doors of China averted a steeper fall.”
Apple noticed its shipments fall by way of round eight %, Gartner mentioned, whilst OPPO’s gross sales fell by way of 19 %.
Xiaomi controlled to develop gross sales, in line with the analysis company, due to sturdy gross sales of its Redmi units in world markets and its competitive on-line channel focal point.