The query stays what that augurs for the Academy Awards, which is able to air February nine in an peculiar awards season that has shortened the distance between ceremonies, concentrating them right into a five-week window.
Once more hosted through Alicia Keys, and outlined partially through its collective reaction to the dying of Lakers celebrity Kobe Bryant, the Grammys averaged 18.7 million audience, a 6% drop from closing yr, Nielsen says. Significantly, 2019 had registered a marginal development over the former yr, which skilled a precipitous lack of target market.
In step with CBS, which carries the awards, greater than 38 million other people watched no less than a couple of mins, and the common target market was once the absolute best for any leisure program (this is, except sports activities) this season. The Golden Globes delivered 18.three million audience.
CBS additionally famous that the Grammys posted a document choice of perspectives by means of its streaming carrier, CBS All Get admission to, surpassing closing yr through greater than 30%. The community did not specify what number of perspectives that entailed, however mentioned the carrier hit a document for per 30 days subscriber sign-u.s.due to the premiere of “Superstar Trek: Picard.”
Even with rankings down, the glass-half-full spin is that award displays stay sexy to broadcasters as a result of they are a number of the few occasions that individuals really feel pressured to observe reside, versus recording and zapping during the advertisements. The Grammy display additionally most often appeals to a more youthful target market than maximum of its friends, making it in particular sexy to advertisers.