61st Grammy Awards – Display – Los Angeles, California, U.S., February 10, 2019 – Ricky Martin and Camila Cabello carry out. Image taken February 10, 2019. REUTERS/Mike Blake
LOS ANGELES (Reuters) – The U.S. tv target audience for Sunday’s Grammy Awards display on CBS rose relatively, to 19.nine million audience, Nielsen scores knowledge confirmed on Monday.
That used to be simply forward of the 19.eight million tv audience who tuned in ultimate 12 months for the best possible honors within the U.S. track trade.
Sunday’s Three-1/2-hour display, hosted via R&B singer Alicia Keys, noticed nation singer Kacey Musgraves take house the album of the 12 months Grammy for “Golden Hour,” in addition to a step forward for rap track and a powerful appearing via girls.
Many hundreds of thousands extra watched a part of the display, CBS mentioned, or interacted on social media. Mentioning social media analytics platform Netbase, CBS mentioned the display used to be essentially the most social TV tournament up to now two years, with extra social impressions at the day of the development than the Tremendous Bowl ultimate week.
Regardless of the absence of many stars, together with rapper Infantile Gambino whose searing “That is The united states” received each report and music of the 12 months, maximum reviewers discovered the Grammys telecast an growth on earlier years.
Leisure Weekly referred to as it a “prime power display” whilst Slate.com mentioned a lot of the display used to be “extra stress-free, if steadily oddball, and many of the award choices much less infuriating than same old.”
One of the most-talked-about moments got here from Girl Gaga, who took house two Grammys, and a Motown medley carried out via Jennifer Lopez.
Hollywood industry e-newsletter Selection mentioned Gaga’s glam rock model of her “A Megastar is Born” ballad “Shallow” used to be “probably the most night time’s few duds.” However Leisure Weekly appreciated what it referred to as her “starving new model” of the music.
Many audience on social media attacked the number of Lopez, who has Puerto Rican heritage, because the singer of Motown hits in the beginning made well-known via African-American artists within the 1960s and 1970s.
Reporting via Jill Serjeant and Lisa Richwine; enhancing via Jonathan Oatis and Leslie Adler