Is the Apple about to ‘iPod mini’ the Apple Watch?

Deciphering the most recent Apple announcement, it sort of feels the Apple Watch would possibly quickly graduate from its standing as a subordinate accent for iPhones right into a complete weight product circle of relatives in its personal proper. Why do I believe this:

The iPhone tournament that wasn’t

When Apple informed the arena it is going to dangle an tournament on September 15, trade watchers have been puzzled. They’d heard that the brand new iPhones could also be not on time till October or past, whilst trade insiders equivalent to Jon Prosser, Mark Gurman and lots of others have been telling us that the development received’t see an iPhone 12 release, however will as an alternative see the debut of the Apple Watch Collection 6 and iPad Air four (the watch apparently showed through stray code at the Apple YouTube web page).

On this image, Apple’s new smartphones get their second within the autumn solar just a little later, with iPhones, AirTags, over-the-ear AirPods and a brand new HomePod additionally ready within the wings. (To not point out the arena’s first-ever Mac constructed on Apple Silicon.)

Whilst we don’t know evidently if that is what Apple plans, the expected new product checklist turns out way more intensive than the company would historically cram inside of one tournament.

On the similar time, if it’s true Apple plans a release tournament devoted to the Apple Watch and new iPad Air, there’s going to be one thing vital about them.

What may this be?

I believe the point of interest is in reality at the watch.

What’s in watchOS 7?

Showing at WWDC 2020, Apple’s VP Technology, Kevin Lynch, told us what to expect in the next iteration of watchOS 7.

Flagship features included new sleep tracking, shareable watch faces and a hand washing monitor. The Workout app becomes ‘Fitness’ with far more comprehensive analysis of physical activity and the capacity to track new families of exercise, including dance. More on this here.

The watch also maintains direction as an augmentation tool designed to help users make better decisions with helpful advice to do things, how to get more sleep or when to get more exercise, for example.

What we think we know about Apple Watch 6

We think we know a few things about Apple Watch 6. Tracking claims made across summer we’ve seen predictions it will be a little thinner than before, boast a couple of new health tracking sensors (including a pulse oximeter for blood oxygen level detection) and may include some form of biometric ID to replace the Digital Crown.

Equipped with a larger battery designed to support the new Sleep tracking tools inside watchOS and supported by improvements within the OS, Apple Watch Series 6 will remain the market leading wearable.

Which is why Apple wants to expand the market by exercising its well-honed iPod mini strategy:

The iPod mini strategy?

Think back and you may recall when the iPod was the world’s biggest-selling MP3 player.

Did Apple rest on its laurels milking that product for all it was worth?

No. It did not.

Instead it diversified and expanded the iPod market with the iPod mini, which quickly became its biggest-selling music player until it was eventually replaced by the even bigger selling iPod nano (and shuffle, to an extent).

This I think may be the big news at the event. Bloomberg recently told us that Apple plans to introduce a lower cost Apple Watch SE (name is a guess) that competes with lower cost fitness trackers. Reports claim this will be available in aluminium, with 16GB of storage, Bluetooth 5.0 and the same S6 and W4 processors that will also power the Apple Watch 6.

It will continue to use a Digital Crown, while the higher end model may introduce an optical sensor. Both cellular and non-cellular models will be available. (Though it may not actually ship until March.)

So, how will Apple flip what may well be pushed aside as little greater than a cheap model of an current product into one thing that everybody abruptly feels they want?

A brand new provider for health?

Over summer time, Bloomberg additionally claimed Apple plans to introduce a brand new house exercise provider. This will likely use the complex bodily motion research gear the corporate introduced at WWDC along side AR to offer interactive house health classes.

That is more likely to sync with different Apple merchandise, so you may watch the health video the usage of an Apple TV, whilst your watch tracks what your frame is in truth doing.

Most likely Apple had this provider in thoughts when it appointed health trainer, Jay Blahnik, as Senior Director of Health for Well being Applied sciences. It additionally suits the massive image technique the corporate has with Apple Watch, to increase it as a device that in truth is helping folks with their lives.

Lynch alluded to this way when he spoke to The Impartial:

“There are such a lot of issues on the earth to distract us and occupy our consideration,” he stated. “Supporting folks in managing that transition is the place the magic is…”

“In any of those adventures we move on when construction issues right here we ask, what’s going to take advantage of distinction for those who, from a mainstream point of view, will likely be simple, useful and empowering.”

The fashion is one by which the software supplies an individual with actionable insights that can lend a hand them reinforce their lives.

Another factor?

In fact, advent of this new provider might also act as an ideal debut for information of the Apple One products and services package deal, a brand new Apple TV and over ear AirPods, however it is going to be the Watch that most likely generates essentially the most consideration. Specifically if you wish to move Apple Tune tracks over cell at the cheap fashion whilst for your day-to-day run.

That is all hypothesis, after all. I’ve been improper prior to. However, underlining all of this I sense a endured transfer to make the Apple Watch a gadget that works with out an iPhone, extending the transfer Apple took when it made it conceivable to buy and set up apps at the software with out an iPhone in watchOS 6. 

That voice first long run, in different phrases. With this in thoughts, many also are curious regarding the AR Apple utilized in its invitation to the display. Would possibly this recommend another accent no person is discussing as the corporate broadens its catalog?

I suppose we’ll know extra in a couple of days.

In the meantime, right here’s a couple of pointers that can assist you get issues achieved the usage of an Apple Watch.

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Copyright © 2020 IDG Communications, Inc.

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