MyGames buys minority stake in hyper-casual studio Mamboo Games

My.Video games has bought a minority stake in hyper-casual cellular developer-publisher Mamboo Video games for an undisclosed charge.

The deal will allow My.Video games, which is the online game arm of Russian corporate Mail.ru, to extend its hyper-casual division, and springs days after the corporate nabbed a controlling stake in cellular studio Deus Craft for $49.1 million. 

Based totally in Belarus, Mamboo used to be handiest based in 2020 however has secured over 10 unique contracts with studios to supply them with a variety of products and services together with person acquisition techniques, venture dashboard get entry to, predictive advert monetization fashions, and advertising and marketing analytics. 

My.Video games leader advertising and marketing officer Elena Grigoryan mentioned the constant enlargement of the hyper-casual marketplace, which is reportedly value $1.2 billion as of this 12 months, satisfied the corporate to spend money on Mamboo. 

“The amount of the hyper-casual video games marketplace continues to upward thrust yearly, achieving round $1.2 billion in 2020,” commented Grigoryan in a press liberate.

“We’re lso seeing this enlargement first-hand: we won greater than 250 programs from builders inside the first month after launching our personal hyper-casual division. This is the reason we determined to extend this trade unit, and that’s the place our cooperation with Mamboo Video games is available in.”

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