Oculus Rebranded As Facebook Reality Labs

Oculus, one of the crucial corporations that has helped pioneer digital truth during the last handful of years, is being consolidated beneath a brand new identify. As a part of a rebranding effort to mix more than one departments, Fb has determined to workforce it with different AR/VR ventures below the identify Fb Truth Labs.

The inside track comes at the heels of the renaming of Oculus’ annual match, Oculus Attach, which can now happen on September 16 below the its new name, Fb Attach. This match is rumored to characteristic the disclose for the following Oculus Quest iteration, and it is unclear now if new merchandise in Fb’s VR line will proceed to endure the Oculus branding.

In a submit on Tech@Fb, the transfer used to be described as a way to make clearer which VR initiatives have been owned through Fb. The social media corporate bought Oculus in 2014 and has allowed it to function below that identify since.

“Just like Fb’s fresh company rebranding, our emphasis is on readability — visually figuring out us as part of Fb whilst taking a look towards the way forward for the following computing platform that places other people on the heart,” the submit reads.

Fb Truth Labs as a emblem has been round for a while already, as Fb endured to push in more than one instructions with quite a lot of VR and AR ventures. Simply final week Fb introduced that it might require new Oculus house owners to signal into their gadgets with Fb accounts, whilst present Oculus account holders must migrate through 2023.

The Oculus Quest stays one of the crucial perfect VR headsets you’ll purchase lately, with nice improve for Part-Lifestyles: Alyx if you’ll tether it to a PC. It is usually the final headset that Oculus launched, launching over a yr in the past in Might 2019.

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