Sony has partnered with one of the crucial international’s most renowned rappers to advertise the release of the PlayStation five. On social media, Sony introduced that it is running with Travis Scott, who will turn out to be a “strategic inventive spouse” for PlayStation going ahead.
Scott himself created the video for the announcement, which options quite a few different key contributors of the crew that advanced the PS5 hardware.
“We heard Travis is a large PlayStation fan, so we began a dialog with him that resulted in this distinctive partnership,” Sony mentioned in a weblog submit. “Thru our mutual pastime for gaming and creativity, we plan on participating with Travis and his Cactus Jack logo to provide cutting edge tasks that we are hoping will satisfaction our collective enthusiasts.”
Sony mentioned it’s going to proportion extra about its partnership with Scott “quickly.”
That is Scott’s 2d primary branded partnership in 2020, as he additionally partnered with Warner Bros. to create a brand new tune for Christopher Nolan’s film Guiding principle.
With the release of the PS5 arising very quickly, you’ll be able to most likely be expecting the Travis Scott promos to roll out anytime now, along with different advertising campaigns from Sony. The PS5 starts its international rollout on November 12, and you’ll be able to see the entire release titles right here.
GameSpot has now secured our very personal PS5, and we’re going to have so much extra protection of the next-gen console very quickly.
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