Richard Sambrook to review BBC's social media use

Richard Sambrook

A former director of worldwide information on the BBC is to check how the company maintains impartiality on social media.

The BBC has appointed Richard Sambrook, these days director of journalism of Cardiff College, to check on-line behaviour of programmes and workforce.

Prof Sambrook, who labored for BBC Information for 30 years, will read about whether or not impartiality pointers are being adhered to on platforms like Twitter.

The evaluate used to be commissioned ahead of this week’s Emily Maitlis controversy.

The BBC mentioned: “As a part of our ongoing paintings on impartiality, we are having an inside take a look at social media use, and a few time in the past we requested Richard Sambrook to take an unbiased view on it for us.

“That is in its early phases and we have no additional main points in this day and age.”

Sambrook will take a look at how programmes reminiscent of Query Time and Newsnight use social media.

Such programmes continuously percentage edited clips in isolation on their feeds, with out the background or context supplied within the complete broadcast programme.

  • What can BBC presenters say and now not say?

The BBC’s editorial pointers state: “Impartiality lies on the center of public carrier and is the core of the BBC’s dedication to its audiences.”

Previous this week, the BBC mentioned Newsnight’s opening monologue, delivered by way of Emily Maitlis, didn’t meet impartiality requirements.

Maitlis mentioned the rustic used to be “surprised” the federal government may now not see that Boris Johnson’s aide Dominic Cummings had damaged the foundations by way of travelling from London to County Durham all the way through the coronavirus lockdown.

She added the “public temper” used to be “one among fury, contempt and anguish” and that the programme would believe the consequences of the high minister’s “blind loyalty” to his marketing consultant. A clip of her monologue went viral on-line.

In 2018, Gary Lineker used to be criticised by way of fellow recreation presenter Jonathan Agnew for expressing his perspectives on Twitter.

“Stay your political beliefs, no matter they’re and regardless of the matter, to your self,” Agnew mentioned, however Lineker answered by way of announcing he may “tweet what he likes” and would proceed to take action.

On the other hand, Lineker works for the company as a freelancer. As he does now not paintings for BBC Information, he isn’t matter to the similar pointers as newshounds.


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