What the high engagement numbers of FaZe, XSET, and PokiMane tell us about female influencers

You’ve most certainly heard of FaZe Extended family, a most commonly male gaming collective began in 2010. Within the decade since, it’s reworked from a small staff of buddies enjoying Name of Accountability into what’s necessarily a media corporate of gaming influencers.

The New York Occasions lately revealed a work about how FaZe president Greg Selkoe is leaving to start out a brand new group, dubbed XSET, desirous about inclusivity and variety — as a result of at the moment many esports teams are male-centric. As FaZe leader government Lee Trink advised the Occasions, “Relating to range in gaming, there surely hasn’t been sufficient development.”

With that during thoughts, we’re shining a focus at the international of feminine gaming influencers, with target audience demographics and engagement insights from influencer advertising platform CreatorIQ.

Let’s start with a have a look at FaZe’s personal Ewok (Soleil Wheeler), a 14-year-old deaf woman who was once the primary feminine member of the extended family and lately celebrated her one-year anniversary with FaZe.

In keeping with CreatorIQ, Ewok’s target audience is composed most commonly of guys (84.five%), with the most important age staff being the 18-24 age bracket. PlayStation and Xbox most sensible the record of manufacturers this target audience is perhaps to interact with, adopted by means of Apple, Walt Disney and Nike. Unsurprisingly, gaming is the No. 1 pastime for Ewok’s fans, however sports activities, TV and picture, and electronics and computer systems additionally rank top.

Ewok’s largest target audience is on Instagram (629,000 fans) and on contemporary posts, she has an engagement price of 6.42%, which CreatorIQ considers “very good” for an influencer of her measurement. On Twitter, she has 325,000 fans and an engagement price of zero.67% (regarded as “excellent”), whilst on YouTube, Ewok has 135,000 subscribers and an engagement price of seven.94% (additionally regarded as “excellent”).

Considered one of her most-viewed contemporary YouTube movies was once an April Idiot’s prank titled “So I left FaZe …,” one thing obviously supposed to catch her fanatics’ consideration.


Ewok has additionally captured the eye of manufacturers, partnering with ones together with G Gasoline (which calls itself “The Reliable Power Drink of Esports.”)

A lesser-known feminine gaming influencer is AshleyBTW (Ashley Morales), who joined XSET in July. On Twitter, she has 26,7000 fans and a mean engagement price of zero.7% (“excellent”). AshleyBTW has eight,180 subscribers on YouTube with a “excellent” moderate engagement price of 6.44%. And even though she has a rather small Instagram following (7,200), her moderate engagement price there may be an “very good” 11.four%.

In spite of everything, CreatorIQ information surrounding Pokimane (Imane Anys), one of the most most sensible feminine Twitch streamers, who additionally has the most important target audience of the 3 avid gamers. She has five.five million YouTube subscribers, five.1 million Instagram fans, and an target audience of two.three million on Twitter.

It’s value noting that even though a big following doesn’t at all times translate to better engagement, Pokimane has stellar stats around the board, in keeping with CreatorIQ: a “excellent” 6.26% moderate YouTube engagement price, an “exemplary” 15.32% on Instagram and an “very good” 2.69% on Twitter.  And, apparently, one in all her most-watched contemporary movies was once a humorous Twitter submit, no longer a YouTube video.


Those 3 influencers are only a handful of the gifted feminine avid gamers available in the market. Actually, consistent with Statista, ladies make up just about part of the avid gamers within the U.S. Regardless of the gender cut up, there’s nonetheless paintings to be carried out when it comes cultivating range and inclusion inside the neighborhood. Expectantly, collectives like XSET and types like G Gasoline can proceed to lend a hand deal with this, and extra will apply of their footsteps — however simplest time will inform.


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